Marketing Lead

Australia

About Us Immutable is a global technology company, powering the world of NFTs on Ethereum. We are on a mission to be the number one ecosystem for NFTs which empowers and rewards users. Founded in 2018, Immutable is one of the fastest Australian companies to reach unicorn status, having raised more than AUD $300M+ and having a valuation of AUD $3.5 billion.

Currently, the Immutable Group consists of the Immutable Platform, the preferred developer platform for building & scaling web3 games on Ethereum, and Immutable Games, a global leader in web3 game development and publishing with leading titles Gods Unchained and Guild of Guardians.

It is our ambition to make digital worlds real; we have incredible global growth plans as we strive to become the number one ecosystem for NFTs.

Come and join us as we pioneer in this space!

About The Role We are hiring for a Marketing Lead for Gods Unchained and Metalcore! As a senior strategic partner, you'll collaborate closely with teams across product, creative, production, community, and channels to spearhead the exponential growth of Gods Unchained and the successful launch of Metalcore.

In this high-impact and high-visibility role, you will have the opportunity to immerse yourself in one of the most established games in web3 (Gods Unchained) and drive the launch of a high-potential mech shooter (Metalcore)!

You’ll Be Empowered To Develop and implement strategies to attract and retain players for GU. This includes leveraging various channels such as social media, influencer partnerships, and paid advertising to increase game awareness and drive user growth

Engage with players on social media, forums, and in-game chat to build and maintain a strong, active community around the game

Organize events, tournaments, and other activities to foster a sense of community and loyalty among players

Utilize analytics and data to monitor user behaviour and game performance

Identify trends and insights to optimize marketing campaigns, improve user experience, and increase player retention and lifetime value

Develop and execute a content marketing strategy to educate and entertain the audience. This includes creating blog posts, videos, and social media content that highlight the game's features, updates, and unique aspects of the web3 trading card experience

Identify and establish partnerships with other web3 platforms, gaming communities, and industry influencers to expand the game's reach and attract new players

Collaborate with partners on co-marketing initiatives and cross-promotions to leverage each other's audiences

We'd Love You To Bring 6 years experience in Product Marketing or agency equivalent role in the gaming space

Experience with NFT/blockchain gaming

Extensive growth marketing experience

Strong track record of collaboration and working across cross-functional teams

Strong data and analytical skills to analyse the success of marketing campaigns (including advertising), develop competitor and consumer insights analysis

Bonus Points For Deep web3 understanding or experience

We are proud of the benefits that we offer for all of our employees globally. Here is a snapshot: Attracting the best global talent: We commit to paying globally competitive salaries and contributions & we share our products' success through Employee Stock Options. We also support our US Employees with Medical and 401K Insurance

While we offer flexible working arrangements, we have an epic head office in the heart of Sydney and offer remote office hubs around the globe via a WeWork all-access pass

We offer USD $500 WFH allowance to set up your home office and USD $600 per annum to put toward your internet and phone usage.

Levelling up your growth We offer up to USD $1,350 per annum for any classes, courses or events to support your growth and development

Enjoy access to free online courses via Udemy

Helping you thrive ️ Enjoy USD $800 per year to put toward your health and wellbeing

Get 24/7 access to unlimited counselling for you and your family when you need it through our EAP Service

Monthly subsidy and discounted rate with ClassPass, including a 1-year free membership to Breethe Leave when you need it the most: New parents receive 12 weeks of paid leave in our gender-neutral offer. The birthing parent also gets an additional six weeks of leave for rest and recovery leading up to and after birth. We also offer Miscarriage Leave and extra leave for IVF treatments

Enjoy 2 additional paid annual leave days at the end of the year and a paid day off for your birthday

Additional Information: Immutable is committed to building and fostering an inclusive, diverse workplace. We believe in incorporating everyone's perspectives and experiences as this has been a significant driver of our success so far.

We are a 2024 Circle Back Initiative Employer – we commit to responding to every applicant.

*A note to recruitment agencies: Our internal team has this role covered, so there is no need to reach out - We don't accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes. Thank you!

Join us in shaping the future of web3 gaming! #LI-Remote

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